Our takes on the The State of Fashion 2024 report - Sustainability Edition

By Emily Rodriguez, January 22nd, 2024

Hey fashionistas! Big changes are coming to the fashion scene in 2024, and it's all about going green. The State of Fashion 2024 spills the tea on the lowdown of new sustainability rules that are about to rock retailers, brands, and manufacturers. Time to switch up those business models and get in sync with the eco-friendly vibes!

What's Buzzing:

The EU is leading the charge towards a climate-neutral, circular economy. Brace yourselves for 16 pieces of legislation hitting the fashion world, starting this year. It's like a whole wardrobe makeover, from product design to marketing – everyone's getting in on it.

What’s on the Radar:

Let’s talk about product design. Forget just looking good; now, clothes need to be eco-friendly. The EU's Ecodesign for Sustainable Products Regulation is all about setting the bar higher for design standards. Recyclability, durability, and saying no to hazardous stuff are the new must-haves. Marketing: Say goodbye to vague green claims! The EU Green Claims Directive is here to keep companies honest. If you're making sustainability statements, they better be specific, backed by proof, and verified by the eco-police.

The EU's rules aren't just for Europe – they're sending ripples across the globe. From Asia to the Americas, everyone's getting on board with sustainability. The U.S., UK, and even China have their own green initiatives in the works.

Revamp Time:

Fashion execs, it's time for a wardrobe overhaul! The new rules call for a holistic approach. It's not just about the clothes; it's about the whole fashion journey.

How should we navigate the Green Scene?

First of all, traceability - Ever wondered where your clothes really come from? Brands are using cool tech like blockchain to spill the beans on the entire supply chain. Transparency is the new black.

Second, sourcing and production - It's not just about looking good; it's about doing good. Brands are on a mission to cut carbon emissions and find new, sustainable materials. Kudos to those making moves in energy efficiency and jumping on the eco-train.

Third, design revolution - Get ready for a style shake-up! Design isn't just about looking fab; it's about being eco-friendly too. Longevity, durability, and thinking outside the fashion box are the new trends. Plus, packaging is getting a makeover – say goodbye to single-use plastics.

Last but not least, keep the circularity going - Resale, rental, repair and swap are the cool kids on the block. Brands are teaming up with secondhand marketplaces, and recycling factories are turning old clothes into new treasures. Waste not, want not!

Fashion peeps, the green revolution is here, and 2024 is your chance to shine. Embrace the change, revamp those business models, and let's save the planet by Changing Hands! 💚🌿 #FashionRevolution2024

Source: The State of Fashion 2024 by Business of Fashion and McKinsey & Company